t’s no secret that Scandinavian women are known for their chic and pared-back fashion – emulated by women from all over the world. But not everyone knows the best way to add these “Scandi Style” elements to their best wardrobe styling. Scandi Style is about fun and whimsical dresses, monochromatic oversized suiting, and feminine printed pieces. Incorporating these elements into your own can be daunting, but we believe the best way to get started is by taking some cues from the best Scandinavian fashion brands in the market!
From investing in statement pieces to pairing transitional garments with what’s already in your wardrobe, these talented Scandi brands will give you a leg up in incorporating the latest trends from the Scandinavian region of Northern Europe!
STINE GOYA | COPENHAGEN FASHION WEEK
An array of arty prints, floral printed dresses, and solid colors were center stage in Stine Goya’s Spring/Summer 2022 show. Playing with shapes that featured hourglass curves in a flared peplum to exaggerated sleeves translates into an organic mixture of playful yet classic fashion. Just add some of your favorite pieces like a pair of denim, some heels, and some colorful gemstone jewelry, and you’ve got a great transitional look for all occasions.
STAND STUDIO | STOCKHOLM FASHION WEEK
Part of their inspiration for using bright colors – like Fuchsia, Yellow, and Orange – in their Spring/Summer collection is because they are vibrant and happy colors. Stand Studios approached this collection with vibrancy and fun, creating a nostalgic feeling of 00’s fashion with sleek details of that era. Stand Studio went with an outrageous design inspiration that resulted in looks that seem custom-made for Instagram but still have a timeless feel with every design element.
MUNTHE | COPENHAGEN FASHION WEEK
Copenhagen’s Munthe invited an aesthetic that allows women with indivisible personal styles to dress up or down, whether in floral dresses, striped knits, or classic, whimsical looks that ad a bit of flare and free spirit to the collection. Not designing from a theme, Munthe wanted to add pieces that felt essential for everyone’s wardrobe. Pair their airy floral dresses with some heels or boots still maintain the look from the Scandinavian brand.
HOUSE OF DOGMAR | STOCKHOLM FASHION WEEK
Known for its minimal aesthetic, The House of Dogmar has designed exceptional fashion that fair well for work-to-dinner dressing. While it is easy to combine Danish and Swedish brands, House of Dogmar sees a big difference where the sophistication of their neutral tones, signature A-Line dresses, and easygoing suits are rooted more in Stockholm’s approach to fashion. You can not go wrong with mixing pieces from the collection with your style, as the neutral tones add a sense of elegance while still creating a fun wardrobe