PH5’s Pre-Fall Collection:

Where Playfulness Meets Purpose

Cherries are having a moment—at least in PH5’s latest pre-fall collection. They aren’t just decorating tops, dresses, and upbeat wardrobe staples; they’re telling a story. A story that begins with something seemingly small—low-chill cherries—and grows into something much bigger: a conversation about climate change, innovation, and the way we dress.

Designer Zoe Champion, one half of the creative genius behind PH5, discovered low-chill cherries during her research. These cherries are bred (not genetically modified, as Zoe stresses) to require less cold to grow—something increasingly necessary as winters become warmer. The connection between this and fashion might not be obvious at first, but it’s clear once you dive into the brand’s ethos. PH5 is playful and whimsical, yes, but it’s also thoughtful. The cherries, much like PH5 itself, are a symbol of adaptability and forward-thinking in a changing world.

The collection, however, isn’t weighed down by its message—it’s joyful and light. Pieces like their ingenious swimwear line embody this perfectly. Each suit is reversible, giving you four ways to wear a single bikini (even more if you get creative with the straps). Founder Wei Lin, who splits her time between running PH5 and competing in triathlons, tested the swimwear herself. If anyone knows how to put a piece to the test, it’s Wei..

Then there are the UV-reactive dresses. At first glance, they might look like classic black staples, but step into the sunlight and watch the magic happen—they transform into reflective white. It’s a small but brilliant detail that feels both futuristic and fun, and it ties back to PH5’s knack for innovation.

Even PH5’s signature knitwear gets a refresh this season. The weight of the knits has been reduced, making them lighter and easier to wear. Mixed-media pieces—where their signature knits are blended with wovens—feel effortless yet elevated. And let’s not forget the fool-the-eye denim or the timeless polos, which continue to evolve in creative ways.

This pre-fall collection feels like eating a perfectly ripe cherry: sweet, satisfying, and effortless. It’s fashion that’s lighthearted yet deeply intentional, playful yet meaningful. PH5 reminds us that style can be both fun and conscious, and in a world that’s constantly changing, that balance feels just right.